So what?
Grappling with some of the big questions leads me to write about them. Writing helps me formulate my thoughts, take the time to think deeply, and consider the possible.
Here’s what I’ve been thinking about the world, whether through my own writing on Medium, articles written for publications or interviews in the media.

Nothing Exists. Everything is Made Up
Unleashing Innovation by Breaking the Fictions We Live By
The world is a story we tell ourselves, we have the power to rewrite it—to craft new narratives that align with our highest aspirations as a human species to do better in the world.
Welcome to the frontier of creativity as innovation.

Audacious Impact: Jason Perelson On Leading An Audacious, Visionary, Impact-Focused Program
An interview by Russ McLeod, for Authority Magazine.
What does it take to pioneer such transformative initiatives, and what can others learn from their successes?

The Art of Creative Destruction: Building Better from the Broken Pieces
The road to innovative change is seldom smooth or straightforward. It often involves destroying the known to uncover the elements, the flaws, and the potential inside.
Our journey towards true innovation though is often shackled by the inertia of comfort zones.
The real challenge lies in confronting and overcoming these mental barriers.

Upside-Down Brilliance: How Right-Brain Rebellion is Reshaping Innovation
True innovation is provocative. It challenges norms, upsets the status quo, and sometimes, it even makes us a little uncomfortable. But that discomfort is a sign of growth, of shedding the old skin of conventional thinking.
As we stand on the precipice of this new era, the question isn’t whether creativity and right-brain thinking have a place in the future of business and problem-solving.
The question is, how far are we willing to let it take us?

SXSW is coming to Sydney, with public voting shaping the agenda
As featured in Consultancy.com.au
Among the consultancies to have spawned proposals is Canberra-based Synergy Group, with only one percent of submissions to reach the voting stage by state or territory originating from the nation’s capital. Synergy Group, via creative director Jason Perelson, who leads Synergy’s behavioral change, communications and people strategy line creativeXpeople, lodged three separate pitches, all of which were all accepted to enter the next round.

The Heartbeat of Innovation
Why Empathy is the Lifeblood of Modern Strategy.
Imagine stepping into Da Vinci’s studio, witnessing firsthand his Mona Lisa unfold.Now, switch gears and poof, you’re in a bustling start-up filled with bare concrete, Converse sneakers and flannel, where the seeds of the next tech marvel are being sown.