So what?

Grappling with some of the big questions leads me to write about them. Writing helps me formulate my thoughts, take the time to think deeply, and consider the possible.

Here’s what I’ve been thinking about the world, whether through my own writing on Medium, articles written for publications or interviews in the media.

Nothing Exists. Everything is Made Up
A Thought Piece Jason Perelson A Thought Piece Jason Perelson

Nothing Exists. Everything is Made Up

Unleashing Innovation by Breaking the Fictions We Live By

The world is a story we tell ourselves, we have the power to rewrite it—to craft new narratives that align with our highest aspirations as a human species to do better in the world.

Welcome to the frontier of creativity as innovation.

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Upside-Down Brilliance: How Right-Brain Rebellion is Reshaping Innovation
A Thought Piece Jason Perelson A Thought Piece Jason Perelson

Upside-Down Brilliance: How Right-Brain Rebellion is Reshaping Innovation

True innovation is provocative. It challenges norms, upsets the status quo, and sometimes, it even makes us a little uncomfortable. But that discomfort is a sign of growth, of shedding the old skin of conventional thinking.

As we stand on the precipice of this new era, the question isn’t whether creativity and right-brain thinking have a place in the future of business and problem-solving.

The question is, how far are we willing to let it take us?

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SXSW is coming to Sydney, with public voting shaping the agenda
A Feature Jason Perelson A Feature Jason Perelson

SXSW is coming to Sydney, with public voting shaping the agenda

As featured in Consultancy.com.au

Among the consultancies to have spawned proposals is Canberra-based Synergy Group, with only one percent of submissions to reach the voting stage by state or territory originating from the nation’s capital. Synergy Group, via creative director Jason Perelson, who leads Synergy’s behavioral change, communications and people strategy line creativeXpeople, lodged three separate pitches, all of which were all accepted to enter the next round.

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The Heartbeat of Innovation
A Thought Piece Jason Perelson A Thought Piece Jason Perelson

The Heartbeat of Innovation

Why Empathy is the Lifeblood of Modern Strategy.

Imagine stepping into Da Vinci’s studio, witnessing firsthand his Mona Lisa unfold.Now, switch gears and poof, you’re in a bustling start-up filled with bare concrete, Converse sneakers and flannel, where the seeds of the next tech marvel are being sown.

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